Hello, my name is
Jacob Wright
Digital Marketer
Jacobw3@usf.edu
(317) 498-7712
Jacobw3@usf.edu
A passionate digital marketer with experience building e-commerce websites, creating ad content, and managing online campaigns.
Summary
I have gathered years of experience in the digital marketing space during my studies in college and through internship opportunities. These experiences inspired my pursuit of digital marketing into the professional world, where I hope to help companies and clients improve their online marketing strategies and brand presence.
I have worked with many different areas of digital marketing, including SEO, web design, and campaign management. My work focuses on creating branded e-commerce websites, building ad campaigns, and developing social media ads to promote products online. The e-commerce industry is thriving as it continues to reveal limitless opportunity and potential, which has fueled my excitement and dedication to success in this field.
Becoming a Leader
in Digital Marketing
What I Do
Website Design
I focus on creating branded e-commerce stores that are optimized for conversion. Website design is a critical piece in building successful online brands, which is why I have been devoted to practicing effective strategies.
SEO & Metadata
I optimize e-commerce websites for search engine results using carefully chosen keywords that will result in better overall organic traffic to your website. This includes analyzing trends, volume, and competition among keywords and implementing relevant ones for better engagement from search.
Social Media Ads
My experience with social media advertising includes building campaign structures, creating ads, and managing ad campaigns. I have worked with ad manager platforms including Facebook, Instagram, TikTok, and Google to create campaigns for e-commerce businesses.
Skills
Familiar with Shopify and its features and tools. Capable of navigating Shopify and creating branded websites with a sales funnel structure in mind.
Design and organize e-commerce websites that align with a particular brand and have a brand voice that consumers can recognize.
Use research tools that can be used to implement words and phrases into e-commerce stores to increase engagement.
Compare differences between two variables involved in a website’s structure or design and analyze the results.
Create email campaigns with engaging titles and subjects that remind consumers of ongoing promotions, abandoned carts, new releases, ect.
Create attractive social media ads that align with the interests of the target audience to drive organic traffic as well as paid traffic through ad manager platforms.
Design Google display and video ads that appear to particular audiences throughout Google’s interface to satisfy campaign goals.
Write attractive headlines and descriptions that include valuable keywords to improve traffic from search engine results.
Experience
2021 – 2022
Global Tech
Digital Marketing Internship
Developed digital marketing skills by building and supporting a mock e-commerce business. Work included market and target audience research, structuring and designing an online store on Shopify, creating social media ads, and managing ad campaigns.
2021-2022
Shopify
Personal Ventures
Created brands and built Shopify stores to sell products online. Filmed and produced TikTok advertisements that were promoted on TikTok Ads Manager. Generated sales and fulfilled orders, while providing customer service for tracking orders and miscellaneous questions.
2019-2022
University of South Florida
Business Marketing Major
Developed my comprehension of general business and specifically studied marketing and effective techniques and strategies. Received full-ride Bright Futures Scholarship and graduated a year early with a 3.73 GPA.
Samples of My Work
Nebulights mobile homepage. Nebulights is a one-product e-commerce store that I created and managed. Click to visit website.
TikTok ad that promotes an ongoing sale while highlighting the product’s usefulness as it effortlessly transforms the entire aesthetic of a bedroom.
TikTok ad demonstrating the “wow factor” of the product as it can be added to any desk setup and easily create a color scene of nebulas and stars.
Instagram post promoting a 50% off sale of Mellow Yellow Noz sunscreen.
Instagram post with a call to action button to drive traffic to the website.
