Hello, my name is
Jacob Wright
Digital Marketer
Jacobwright157@gmail.com
(317) 498-7712
Jacobwright157@gmail.com
A passionate digital marketer with experience building e-commerce websites, creating social media content, and managing online ad campaigns.
Summary
My journey into digital marketing began with a personal project: creating my own Shopify stores. As I built and managed these e-commerce sites, I quickly realized the potential to generate income and saw how powerful online marketing could be. This initial success was a turning point, and I became hooked on the possibilities within digital marketing.
I decided to pursued a degree in marketing at the University of South Florida in the Fall of 2019. Graduating with a 3.7 GPA on an accelerated path, my studies further fueled my passion and equipped me with the knowledge and skills to excel in the work world. This solid foundation propelled me into a successful career in digital marketing, where I now help businesses achieve their goals through strategic online campaigns and effective marketing solutions.
Managing ad campaigns is a big part of what I do—I handle everything from budgeting and scheduling to making data-backed optimizations to ensure each campaign performs at its best. Throughout my career, I’ve worked closely with clients to understand their needs, collaborated with teams of design and web experts, and even mentored junior members to share my knowledge.
Becoming a Leader
in Digital Marketing
What I Do
Pay-Per-Click
I specialize in Google Search PPC, focusing on generating quality leads for businesses. I also have experience building and managing high-ticket e-commerce campaigns. My expertise lies in optimizing campaigns to generate real business, ensuring a strong return on investment for my clients.
Social Media Ads
I create engaging social media ads for platforms like Facebook, Instagram, and Google. My skills cover everything from building brand awareness to driving sales, allowin my campaigns to effectively resonate with the target audience and deliver measurable results.
Website Design
I’ve built a wide range of websites, with many centered around Shopify and other e-commerce platforms. I can design and build websites that range from landing pages with effective sales funnels to multi-page sites with built-in shopping features. My goal is to craft user-friendly designs that not only look great, but also drive conversions and align with the unique objectives of each project.
Skills
Expertise in creating and optimizing PPC campaigns to generate high-quality leads and drive sales.
Proficient in developing engaging ads for platforms like Facebook, Instagram, and Google, covering brand awareness to conversion.
Skilled in managing high-ticket e-commerce sales campaigns and optimizing online sales funnels.
Experienced in designing and building websites, from landing pages with sales funnels to multi-page e-commerce sites.
Focused on improving website and campaign performance to increase conversion rates.
Ability to integrate SEO best practices into website design and PPC campaigns for better search engine visibility.
Proficient in using tools like Google Analytics to track, analyze, and report on campaign performance.
Skilled in running A/B tests to optimize ad creatives, landing pages, and conversion funnels.
Strong ability to understand client needs, provide strategic advice, and maintain clear communication throughout projects
Developing engaging posts, captions, and visuals for platforms like Facebook, Instagram, and LinkedIn.
Experience
12/2023 – Present
PostcardMania
Pay Per Click Specialist
Build and manage Google Search campaigns to generate profitable leads and sales for businesses. Analyze ad performance and data to optimize and strengthen campaigns. Also create comprehensive reports on Looker Studio, delivering user-friendly dashboards that highlight essential metrics for clients.
01/2023 – 12/2023
PostcardMania
Online Marketing Specialist
Designed and executed successful online ad campaigns on platforms like Google, Facebook, and Instagram. Communicated with clients to align ad strategies with business objectives and collaborate with design, web, and analytics teams to optimize campaign implementation.
01/2022 – 06/2022
Global Tech
Digital Marketing Internship
Create engaging social media posts and advertisements. Build and designed branded e-commerce websites with collections of products. Implemented SEO tactics to boost rankings and grow organic presence. Managed advertisement campaigns, overseeing budgeting, scheduling, and placements.
Samples of My Work
Pay-per-click report for one of my clients detailing the results of my search campaign over 30 days.
Revenue report from Google Analytics for one of my clients from May through June.
Google Ads dashboard for a client displaying the results of my search campaign over a year.
Nebulights mobile homepage. Nebulights is a one-product e-commerce store that I created and managed. Click to visit website.
TikTok ad that promotes an ongoing sale while highlighting the product’s usefulness as it effortlessly transforms the entire aesthetic of a bedroom.
TikTok ad demonstrating the “wow factor” of the product as it can be added to any desk setup and easily create a color scene of nebulas and stars.
Instagram post promoting a 50% off sale of Mellow Yellow Noz sunscreen.
Instagram post with a call to action button to drive traffic to the website.
